A strong employer brand is critical to attracting and retaining the best talent and motivating your workforce. Employer branding sets out your business’s value proposition (Employee Value Proposition – EVP) for employees and determines how it is perceived in the labor market. An effective employer branding strategy makes your business not only customer-focused, but also attractive to employees.

With our Employer Branding Strategy consulting services, we provide strategic solutions that enhance your business’ talent attraction and strengthen employee engagement. Our services include:

• Employer Brand Analysis: We assess the current perception of your employer brand and analyze how your business is perceived by employees. By evaluating employee engagement, candidate experience and workforce dynamics, we identify your employer brand’s strengths and areas for improvement.
• Employee Value Proposition (EVP) Development: We clearly define the benefits and opportunities you offer as an employer – your business’ unique value proposition. This process covers career opportunities, company culture, benefits and work-life balance.
• Employer Brand Communication Strategy: We develop the right communication strategy to build a strong employer brand. We plan how your employer brand will be reflected on digital channels, social media and job advertisements and ensure effective communication with prospective employees.
• Cultural Alignment and Image Management: We assess your corporate culture and business image to strengthen your employer brand. We create strategies that emphasize cultural fit to effectively communicate your company values and mission to prospective employees.
• Employee Experience and Engagement: We develop strategies to improve the work experience of your existing employees and increase satisfaction at work. Employee engagement is a critical factor in the sustainability of your employer brand and we offer tools to support this process.
• Talent Acquisition Strategies: We develop talent acquisition strategies that ensure a strong reflection of your employer brand. At every stage of the recruitment process, we effectively emphasize the values of your business and the opportunities it offers to its employees.
• Internal and External Communication Strategies: We create internal and external communication plans that accurately communicate your employer brand to both your current employees and potential candidates. These plans strengthen your organization’s relationship with employees and create a strong perception in the labor market.
• Employer Brand Performance Measurement: We regularly measure the effectiveness of your employer brand and provide evaluation reports. These measurements enable you to identify the necessary actions to improve your employer brand’s competitiveness in the labor market and talent attraction success.

With our Employer Branding Strategy consultancy service, we help your business become a strong brand in both internal and external labor markets. We contribute to your long-term success by providing strategic solutions to attract, develop and retain talent in your workforce.